Jason Feldman

Direct selling is not new to HanesBrands. From the original direct mail Hosiery catalogs once upon a time, to a multi-site eCommerce and B2B platform serving over 30 million visitors a year, HanesBrands continues its long tradition of reaching out to consumers where they live providing easy access to shop. Founded in 1901, HanesBrands is a socially responsible manufacturer and marketer of leading everyday basic apparel under some of the world's strongest apparel brands. In the United States, Hanes sells more units of intimate apparel, male underwear, socks, shapewear, hosiery and T-shirts than any other company. Hanes has a long history of innovation, product excellence, and brand recognition. As a supplier to some of the world's largest retailers, and through its own direct to consumer presence, Hanes products are in 9 out of 10 American households. Hanes revolutionized Tagless T-shirts and underwear, invented the sports bra, was the first to advertise a bra on national television (Playtex), and continues to innovate with ComfortBlend and temperature-control X-Temp fabrics and seamless Smart Sizes bras. Now, through digital innovation and omnichannel partnerships with wholesale customers and consumers alike, Hanes has taken the driver's seat leading the charge to innovate the bricks and clicks experience no matter where its products are sold.

Jason Feldman, HanesBrands President of Direct to Consumer business will share how one of America's favorite brands is redefining the shopping experience for its categories and products wherever they are found.