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Famous Rhodes

VP eCommerce
AutoNation

Famous Rhodes is the Vice President of eCommerce for AutoNation, the largest automotive retailer in the US. Rhodes is responsible for the overall strategic direction, technical execution and overall success of AutoNation.com and over 300 websites. Since joining AutoNation, he has built an internal staff from product development to product management to support the digital consumer experience. AutoNation has launched a mobile, desktop and app within the past 12 months from this newly formed team.

Prior to AutoNation, Famous led eBay Motors of North America and Yahoo! Autos, the Internet's largest marketplace and consumer destinations for buying and selling all things automotive. Rhodes was responsible for the strategic direction, technical execution and overall success of the automotive category.

Follow Famous @AutoNation

Check out the incredible speaker line-up to see who will be joining Famous.

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Main Day One: Omni-channel And Digital Strategies To Grow Your Bottom Line

Thursday, June 2nd, 2016

14:45 Disruption Panel Discussion: Transforming Through Disruption

The term disruption is defining leaders in retail today. And it isn’t limited to newer companies – many traditional retailers are becoming disruptive within their own verticals as well. Take a lesson from innovators in retail today as they explain their transformative best practices to enable growth.

• What is your definition of being a disruptor in retail today? How are you defining success?

• Have you transformed your customer acquisition and retention strategies?

• How have you become a preferred brand for your customer base?

• How have you dealt with the digital pressures in retail today?

• What types of experiences truly win customers in today’s market?