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Erik Lautier

EVP & Chief Digital Officer
bebe Inc.

Erik is an apparel and cosmetics industry executive with 14 years' experience building and growing everything from startups to iconic brands in the fashion and beauty industries. He is a renowned expert in ecommerce and digital strategy with big-picture vision and deep hands-on experience at pure-plays and multichannel retailers alike, whether privately-held, VC-funded, PE-owned, or publicly traded, and whether thriving, re-branding, in turnaround or hypergrowth.

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Main Day One: Omni-channel And Digital Strategies To Grow Your Bottom Line

Thursday, June 2nd, 2016

12:45 Kick-Off Session: Conversion Growth Through Testing And Personalization

In this session, bebe's Executive Vice President and Chief Digital Officer, Erik Lautier, will present an overview of the ecommerce business' conversion growth through the use of A/B and multivariate testing, personalization, and other initiatives. Topics will include dos and don'ts, free shipping thresholds, international orders, and the value of video.

•Overview of initiatives that led to significant improvements in conversion

•The scientific method, iteration, and data-driven decision-making

•Initiative and test sequencing