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Don Carlquist

Director Business Development
Sears Holding Corporation

Don joined Sears Holdings Corporation as Director, Business Development of MetaScale in June of 2014. Don plays a critical role in translating business requirements into leading edge Hadoop/NoSQL solutions. Prior to his appointment, Don held executive roles at Forsythe and Mainline Information Systems. In addition, Don has served as a senior leader at Lenovo and spent nearly 20 years at IBM.

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Main Day One: Omni-channel And Digital Strategies To Grow Your Bottom Line

Thursday, June 2nd, 2016

12:45 Kick-Off Session: Analyzing Product Perception And Brand Sentiment With Big Data Tools

Social media sources generate large volumes unstructured data that can be extremely valuable to an organization. But the cost of using traditional data management systems can be prohibitive for deriving optimal value from Social Media data. Hadoop makes it affordable to collect and store the large volumes of unstructured data and streaming data from Social Media networks and integrate with Master data and other data to enable advanced analytics such as Customer 360 View.

•Learn what perception and sentiment analysis can mean for your products and brands

•Understand how social media analytics can drive results for your business

•Learn how big data technologies such as Hadoop and NoSQL can make social media analytics more cost effective