eTail West 2015 (past event)
February 17 - 20, 2015
1-888-482-6012
Cortney Wright
VP Marketing
Artbeads.com
Check out the incredible speaker line-up to see who will be joining Cortney.
Download The Latest AgendaMain Day One: Omni-channel And Digital Strategies To Grow Your Bottom Line
Thursday, June 2nd, 2016
13:10 Customer Retention Through Advanced Data-Driven Marketing
You’ve managed to obtain an impressive amount of new customers, but how do you get them to come back for more? Not new news, retailers must focus on engaging customers with sophisticated personalized, predictive marketing to keep, and get more from, existing customers. Cortney Wright, VP of Marketing for Artbeads.com, a niche online arts & crafts jewelry retailer, joins the stage with Andrew Pearson from Windsor Circle to discuss how they use past purchase data and predictive marketing to drive 76% email open rates and 26.4% click rates. In this 25-minute session, Cortney and Andrew will reveal how going beyond the normal welcome, thank you and recommendation emails based on predictive data science has increased both retention rates and overall revenue for Artbeads.com. This session reviews:
• purchase anniversary & birthday emails
• post-purchase product education campaigns
• automated replenishment programs
• triggered best customer rewards