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Catherine Davis

VP of Marketing
Neiman Marcus

Catherine Davis manages omni-channel marketing initiatives across Neiman Marcus, Cusp and Horchow. In her prior position at Neiman Marcus, Catherine spent 2 years as VP of Marketing for Last Call by Neiman Marcus where she drove the rapid growth of the division through programs to drive traffic to both retail stores and the website. Prior to joining Neiman Marcus, Catherine was the Direct Marketing Director at the Container Store where she was responsible for customer contact strategies and all online marketing. Earlier in her career, Catherine was a Director of Brand Marketing at Neiman Marcus where she was responsible for customer segmentation and all marketing for Neiman Marcus online and Neiman Marcus by Mail, BergdorfGoodman.com and Cusp.com. Catherine also has served as the Director of Marketing at Harold's Stores where she was responsible for all marketing to support stores and the catalog business.

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Main Day One: Omni-channel And Digital Strategies To Grow Your Bottom Line

Thursday, June 2nd, 2016

12:45 Kick-Off Session: Enhancing The Omni-Channel Experience With Integrated Marketing At Neiman Marcus

The way customers shop at stores and online has changed, and will continue to change with the continued proliferation of smartphones and tablets. As retailers move to provide “omni-channel” experiences — merging offline and online channels to serve the shoppers that move between them more effectively - a new approach to marketing is required. This fireside chat will showcase how Neiman Marcus delivers an integrated approach to marketing that provides consumers with a seamless shopping experience across touch points - in store, online, and on multiple devices.