Brandon Finch, Director eBusiness at Jelly Belly
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Brandon Finch


Director eBusiness
Jelly Belly

Check out the incredible speaker line-up to see who will be joining Brandon.

Download The Latest Agenda

Main Day One: Omni-channel And Digital Strategies To Grow Your Bottom Line

Thursday, June 2nd, 2016


14:45 Testing Panel Discussion: Being A Truly Nimble/Agile Organization Through Experimentation And Testing

Setting up testing programs is one thing, creating a cultural internally around testing is entirely different. Without testing, it is impossible to understand what is working for your business and why – this panel dissects testing programs, how to enable experimentation and keeping a focus on future growth.

• How is your organization becoming more nimble and agile? How can this be enabled?
• How can you place experimentation and testing as a foundational platform throughout your organization?
• How do you build a system of experimentation? What tools do you need?
• How can you enable being able to test something and making the necessary adjustments to drive engagement and conversion?

16:15 A/B Testing Panel Discussion: All About A/B Testing: The Fundamentals Of Tried And True Programs

Want to understand how to execute successful A/B tests? This panel reviews in detail their testing programs, as well as results.

• Reviewing the fundamentals: isolating your variables, holding your control, measuring the results
• Testing examples: which test won? What was tested? Testing strategy and the results
• Learning new ways to structure and execute A/B tests