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Brandon Finch

Director eBusiness
Jelly Belly

Brandon Finch has over 15 years’ experience in the e-commerce industry. Brandon specializes in coordinating development, maintenance and tuning of e-commerce websites based on an intimate understanding of retailing coupled with usability and end-user service. Brandon’s ecommerce career started at Patagonia, a privately-held global leader in the outdoor apparel industry, where he was instrumental in shaping customer service, merchandising, SEO, affiliate marketing and usability.

Since then, Brandon has held positions with Royal Robbins (later purchased by Phoenix Footwear Group, owner of several footwear brands) and Cycle Gear, the nation’s largest retailer of motorcycle parts and apparel. Now, as Jelly Belly's Director of eBusiness, he is responsible for B2C and B2B online transactional and informational websites, both domestic and international.

Following his "Let the Numbers Speak" philosophy, Brandon is methodically measuring, revising and refining the internal and external web properties of JBCC. His main focus is delivering a world-class e-commerce experience by focusing on navigation, search, merchandising, marketing and user experience.

Check out the incredible speaker line-up to see who will be joining Brandon.

Download The Latest Agenda

Main Day One: Omni-channel And Digital Strategies To Grow Your Bottom Line

Thursday, June 2nd, 2016

14:45 Testing Panel Discussion: Being A Truly Nimble/Agile Organization Through Experimentation And Testing

Setting up testing programs is one thing, creating a cultural internally around testing is entirely different. Without testing, it is impossible to understand what is working for your business and why – this panel dissects testing programs, how to enable experimentation and keeping a focus on future growth.

• How is your organization becoming more nimble and agile? How can this be enabled?
• How can you place experimentation and testing as a foundational platform throughout your organization?
• How do you build a system of experimentation? What tools do you need?
• How can you enable being able to test something and making the necessary adjustments to drive engagement and conversion?

16:15 A/B Testing Panel Discussion: All About A/B Testing: The Fundamentals Of Tried And True Programs

Want to understand how to execute successful A/B tests? This panel reviews in detail their testing programs, as well as results.

• Reviewing the fundamentals: isolating your variables, holding your control, measuring the results
• Testing examples: which test won? What was tested? Testing strategy and the results
• Learning new ways to structure and execute A/B tests