eTail West 2015 (past event)

February 17 - 20, 2015

1-888-482-6012

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Andy McNails, Director, Data Management & Integration at Sears Holding Corporation
Sears Holding Corporation Logo

Andy McNails


Director, Data Management & Integration
Sears Holding Corporation
Andy is Director of Data Management and Integration at Sears Holdings Corporation. Andy is a leading member of the team that builds, deploys and manages an enterprise-scale Hadoop platform at Sears. Part of the Sears Big Data Center of Excellence, Andy is involved in the development of design best practices for Hadoop and production-ready big data environments. Prior to working with Hadoop, Andy spent over seven years as a Data Warehouse Manager at Sears, managing Teradata, Netezza, Greenplum and other data warehouse environments.

Check out the incredible speaker line-up to see who will be joining Andy.

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Main Day One: Omni-channel And Digital Strategies To Grow Your Bottom Line

Thursday, June 2nd, 2016

12:45 Kick-Off Session: Analyzing Product Perception And Brand Sentiment With Big Data Tools

Social media sources generate large volumes unstructured data that can be extremely valuable to an organization. But the cost of using traditional data management systems can be prohibitive for deriving optimal value from Social Media data. Hadoop makes it affordable to collect and store the large volumes of unstructured data and streaming data from Social Media networks and integrate with Master data and other data to enable advanced analytics such as Customer 360 View.

•Learn what perception and sentiment analysis can mean for your products and brands
•Understand how social media analytics can drive results for your business
•Learn how big data technologies such as Hadoop and NoSQL can make social media analytics more cost effective

16:15 Mobile Tracking Panel Discussion: Optimal Tracking Of Your Mobile And Tablet Programs To Close The Conversion Gap