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Andrew Pearson

VP Marketing
Windsor Circle

Andrew Pearson is an Australian-born, green-pants wearing digital marketer with 15+ years of marketing, ecommerce, and tech start-up expertise. As VP of Marketing at Windsor Circle, Andrew overseas all marketing efforts and provides thought leadership and strategic guidance to thousands of retailers. Andrew has an MBA from UNC Kenan-Flagler Business School, a background in email marketing automation and big data analytics, and has been an angel investor and advisor to over a dozen start-ups in Durham, NC, where he is based.

Check out the incredible speaker line-up to see who will be joining Andrew.

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Main Day One: Omni-channel And Digital Strategies To Grow Your Bottom Line

Thursday, June 2nd, 2016

13:10 Customer Retention Through Advanced Data-Driven Marketing

You’ve managed to obtain an impressive amount of new customers, but how do you get them to come back for more? Not new news, retailers must focus on engaging customers with sophisticated personalized, predictive marketing to keep, and get more from, existing customers. Cortney Wright, VP of Marketing for Artbeads.com, a niche online arts & crafts jewelry retailer, joins the stage with Andrew Pearson from Windsor Circle to discuss how they use past purchase data and predictive marketing to drive 76% email open rates and 26.4% click rates. In this 25-minute session, Cortney and Andrew will reveal how going beyond the normal welcome, thank you and recommendation emails based on predictive data science has increased both retention rates and overall revenue for Artbeads.com. This session reviews:

• purchase anniversary & birthday emails

• post-purchase product education campaigns

• automated replenishment programs

• triggered best customer rewards