Andrew Pearson, VP Marketing at Windsor Circle
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Andrew Pearson


VP Marketing
Windsor Circle

Check out the incredible speaker line-up to see who will be joining Andrew.

Download The Latest Agenda

Main Day One: Omni-channel And Digital Strategies To Grow Your Bottom Line

Thursday, June 2nd, 2016


13:10 Customer Retention Through Advanced Data-Driven Marketing

You’ve managed to obtain an impressive amount of new customers, but how do you get them to come back for more? Not new news, retailers must focus on engaging customers with sophisticated personalized, predictive marketing to keep, and get more from, existing customers. Cortney Wright, VP of Marketing for Artbeads.com, a niche online arts & crafts jewelry retailer, joins the stage with Andrew Pearson from Windsor Circle to discuss how they use past purchase data and predictive marketing to drive 76% email open rates and 26.4% click rates. In this 25-minute session, Cortney and Andrew will reveal how going beyond the normal welcome, thank you and recommendation emails based on predictive data science has increased both retention rates and overall revenue for Artbeads.com. This session reviews:

purchase anniversary & birthday emails
post-purchase product education campaigns
automated replenishment programs
triggered best customer rewards