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Amber Yeray

Digital Marketing Manager
Express

Amber Yeray has over ten years of digital marketing experience. She is currently the Digital Marketing Manager at EXPRESS, where she leads paid search, affiliate, and display advertising initiatives for the brand. In her current role at EXPRESS, she is focused on determining the impact of multiple channel marketing with the goal of creating one view of the customer and driving omni-channel performance. Prior to working at EXPRESS, Amber oversaw digital strategy and campaign planning for top CPG brands.

Check out the incredible speaker line-up to see who will be joining Amber.

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Main Day One: Omni-channel And Digital Strategies To Grow Your Bottom Line

Thursday, June 2nd, 2016

13:10 Improving Discoverability & ROI Across Devices

Smartphone. Tablet. Desktop. The real value in understanding these different interfaces is not about differentiating the device - it's about differentiating consumer intent and the context of how they’re interacting with your digital brand.

While consumers are more comfortable buying from mobile devices than ever before, a significant percentage of conversions still occur on other devices after a mobile experience. This is especially challenging for retailers with a brick and mortar presence, where the mobile experience can play a unique role in moving customers between in-store and online.

The secret to success lies in identifying your customer persona and then aligning your content with their needs at the right place at the right time, while effectively tracking cross-device conversions to account for successful mobile experiences. Learn how retailers are delivering more personalized mobile experiences and leveraging location and preferences through search, display and social.

Join Express and Merkle | RKG, as we share insights, opportunities and strategies for maximizing mobile moments and delivering on cross-device success.