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Allon Caidar

CEO
TVPage

Allon is a serial entrepreneur in the content distribution and media sectors. Prior to TVPage, Allon was Co-founder & CEO of Opticomm, a Broadcast Video Systems Company (sold to Emcore, NASDAQ: EMKR). Customers at Opticomm included NBC, Sony, Viacom and ESPN. Prior to Opticomm, Allon was VP at Hotbar, an Internet Media Start-up that reached over 20M users in <2 years and was successfully sold thereafter. Before Hotbar, Allon was a VC Attorney at Goldfarb, Seligman & Co., focusing on the Israeli high-tech sector. Allon has a Master of Laws (LL.M.) in Corporations from the NYU School of Law and a Bachelor of Laws (LL.B.) from the Sussex University School of Law in Brighton, England. Allon holds a registered US patent for the system configuration of video networks.

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Main Day One: Omni-channel And Digital Strategies To Grow Your Bottom Line

Thursday, June 2nd, 2016

14:45 Content Marketing Panel Discussion: 2.0 Content Marketing: Increasing Revenues Integrating Social Into Your Content

As social continues to be used as a means of customer engagement, optimizing social content is even more critical to drive that engagement. Our social experts deliberate about content marketing and interplay of social, how to create it, distribute it and get the results you need immediately.

• Looking at social, what are you doing in terms of content?

• Who internally interacts with your customers in terms of social content (customer service team, PR, marketing) and why?

• What are the individual roles using content marketing and what is the interplay of those roles?

• How are you soliciting UGC and using it on your site?

• What have you found in terms of what’s worked?

• Where is the eventual ROI in these programs?