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Alex Golshan

VP Omni-Channel and International eCommerce
BCBG Max Azria Group, LLC

Alex Golshan is currently VP of Omni-Channel and International eCommerce at BCBG, where he launched International shipping to 100 countries for 3 brands and rolled out an endless isle solution to 250 stores in a short time. These initiatives have resulted in 40% incremental eCommerce revenue growth for the company. Previous to that, Alex architected Omni-channel strategies at Guitar Center that doubled on-line revenues and increased service levels in 2 years. Before Guitar Center, Alex held positions as GM/VP of Multi-Channel Products at GERS (Escalate Retail), VP of Product Management & Development at Evant (now Manhattan Associates), and other management positions at Blue Martini Software, Enrst & Young Center for Technology Enablement and Price Waterhouse.

He has been a speaker at shop.org and eTail and panelist at various industry conferences. His specialties include Omni-Channel strategies and innovations, ecommerce strategy (.com and mobile), Order Management and International expansion.

Follow Alex @GolshanAlex

Check out the incredible speaker line-up to see who will be joining Alex.

Download The Latest Agenda

Main Day One: Omni-channel And Digital Strategies To Grow Your Bottom Line

Thursday, June 2nd, 2016

16:15 Tracking Panel Discussion: Tracking The Impact Of Digital On In-Store: Having A Clear Picture Of Where Your Customers Are Shopping And Why

Our panelists review their methodologies for tracking the impact of online and offline, and how they are using this information to provide better customer experiences.

• What types of tools are you using to develop an understanding of both online and offline
behaviors of your customers?
• How can you execute tests to attempt to understand the value of digital channels on in-store?
• What’s the value of acquiring a new customer? How do you identify this?
• Once you know there is an influence at the store, what are you doing with this information?
What can you do with those “value” numbers once you’ve figured them out?
• Are you pushing more to the store, or increasing your budget in certain areas? How are you
using this data to then impact where you are spending budget?
• Have you shifted your thinking around online and offline as a result?
• Are you using mobile to drive customers in-store as a result of your findings?

Main Day Two : Innovate, Transform Or Disrupt – Change The Retail Game

Saturday, July 2nd, 2016

12:35 Kick-Off: Globalization Panel Discussion: Building Out Ecommerce Experiences At A Local Level

The next frontier in eCommerce is definitely around global opportunities. How can you scale your business and identify how to succeed in unique international markets? Our panelists will lay out their international game plan, tackling answers to questions such as:

• Identifying international markets with the best revenue potential

• Realizing the nuances of local markets and the specifics of running ecommerce in that region

• Examining staffing best practices and localization strategies

• Going beyond translation and identifying acceptable currencies

• Learning the acceptable payments for that region, including mobile payments

• Fulfilling properly and getting the product to the customer