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Tarik Dekkar

VP Digital Commerce
Harry and David

Follow Tarik @HarryandDavid

Check out the incredible speaker line-up to see who will be joining Tarik.

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Main Day Two : Innovate, Transform Or Disrupt – Change The Retail Game

Saturday, July 2nd, 2016

12:35 Attribution Kick-Off Panel Discussion: Getting A Handle On Attribution: Identifying Your Acquisition Costs, Revenue Drivers

Retailers are finally at the point where viable models exist to manage your campaigns, and our panelists walk through strategies to use data to make informed decisions for the future, and track cross-channel programs efficiently. Wondering how to get your attribution program off the ground with a starting start? This session is for you.

• How are you successfully attributing clicks? What models are you using, and why?

• Who is attributing your database?

• Is it first click, last click? A combo of those?

• Do you count middle clicks?

• How do you track it? Report it?

• How can you make the information actionable?

• How do you take the information to your third party vendors to help negotiate revenue
share?

• What decision making are you leveraging based upon having attribution information to drive
your digital engagement strategies?

• How are these decisions made based on channel activity?