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Tari Huddleston

Director eCommerce & Digital Strategy
VF Corp.

Tari Huddleston leads the Ecommerce and Digital Strategy for VF Corporation, Jeanswear Coalition for two of America’s leading brands, Lee and Wrangler. In her role she partners closely with marketing units to formulate and execute plans to profitably accelerate owned and partner ecommerce revenues as well as implement measures to elevate ecommerce and digital growth platforms and capabilities. With over 20 years’ experience with many famous and well-loved brands from The Home Depot to Hallmark to M&M’s Chocolate Candies, she has led and developed direct to consumer business from start-up, survival, turnaround and growth. With a strong knowledge of both customer focused businesses and online developments, Tari has been responsible for launching dozens of websites, new catalogs and establishing complete direct to consumer infrastructures from the ground up.

Follow Tari @tarihuddleston

Check out the incredible speaker line-up to see who will be joining Tari.

Download The Latest Agenda

Email Optimization Summit: Content, Design, Mobile, & CRM

Monday, May 2nd, 2016

11:50 Content Keynote Panel Discussion: Using Content To Engage Customers And Get Them Excited About Opening Your Email

With a passion for online marketing, our panelists are responsible for driving the digital strategy at a range of organizations, many of which managing multiple brands. Suffice to say, that is a lot of content to manage. They’ll review content strategies such as instructional content, blogs, how-to content and myriad ways to develop intriguing and engagement content that increases open rates and guarantees deliverability.

• Delivering content to the customer rather than just selling through email as the inbox becomes
increasingly important

• Engaging a prospect even if they aren’t poised to purchase on a particular day

• Developing an accurate content schedule for non-sales emails

• Working through potential internal resource challenges around email scheduling

• Leveraging social media and customer education as content examples (customer quotes, styling tips, a review of the merchandising process, etc.)

• Introducing Blog content into your email program

• Getting through the inbox “clutter” and getting your customers to open your emails

Web Design & Merchandising Summit

Monday, May 2nd, 2016

09:25 Keynote Panel Discussion: Evaluating The Trade-Offs Of Responsive vs. Adaptive: Selecting The Best Approach For Your Business

Consumer expectations are so high these days- if they use one device to interact with your brand, they demand (not even expect) the same experience on another. Take an in-depth look at different design approaches to ensure you are crafting digital experiences that exceed your customer’s expectations. Weight the pros and cons of responsive vs. adaptive as our panelists reveal their strategies.

• Did you go native? A hybrid version? Did you go mobile web?

• Why did you decide to go this route? What factors should be considered?

• When should someone be considering making this change?

• Are you using responsive or adaptive design?

• How do you evolve a non-responsive site to a responsive site? What was your journey?

• What pitfalls should be avoided with either strategy? What were your lessons learned?