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Shana Kelly

Digital Marketing Manager
Black Lapel

Shana Kelly started her career working solely with email marketing for a prominent online men’s apparel retailer. Her role quickly expanded to CRM management, including social media and catalog efforts along with the email program. In 2014, she was acknowledged by receiving the MarketingSherpa e-commerce “delivery & automate” award for targeting site browsers with relevant email messages. In early 2015, Shana joined Black Lapel, a content driven online retailer specializing in quality custom suits and men’s apparel. She holds the role of Black Lapel’s digital marketing manager with a strong focus on email marketing. Shana’s goals to retain and acquire customers by delivering engaging marketing messages is driven by her passion for the overall customer experience.

Follow Shana @_shanakelly

Check out the incredible speaker line-up to see who will be joining Shana.

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Email Optimization Summit: Content, Design, Mobile, & CRM

Monday, May 2nd, 2016

12:25 Using Content To Battle A Challenging Customer Lifecycle

Learn how Black Lapel, an online retailer specializing in men’s custom apparel, is taking their unique content approach and infusing it into their email program. With a prominent style journal and loyal social following, Black Lapel has set an industry example of content done right. Get an in-depth look at how Black Lapel is taking their content focused marketing and using it as a core value in their up and coming email program.

• How to bring content to emails - no matter what it is you’re selling

• Learn about the importance of content in an email program

• The definition of “content” and why it’s not as resource dependent as you may think

• The areas of your email program you should be bringing content to

• Long term value vs. immediate sale

• Actionable items you can take now to better improve your customer’s email experience