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Sean Moran

CEO
Reflektion

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Main Day Two : Innovate, Transform Or Disrupt – Change The Retail Game

Saturday, July 2nd, 2016

14:30 Personalization Panel Discussion: The Evolution From Mass To Personal: The Personalization Journey

This panel discussion speaks to personalization tools, when and where within the ecommerce experience personalization offers an ROI and helps you to benchmark against your own strategies. Our panelists from apparel and accessories, sporting goods and technology speak to topics including:

• What’s the right level of personalization- how personalized do you need to be?

• How are you defining site personalization (going beyond content personalization)?

• How can you market at a more personalized level within a site environment?

• What’s appropriate to avoid over personalization?

• How can you differentiate your personalized experiences based on channel? What’s the best
way to personalize from a cross-channel perspective?

• How do you define a successful personalization site experience?

• What segmentation strategy and data sets are you using and why?