Scott Perry, Director eCommerce at Jerome's Furniture
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Scott Perry


Director eCommerce
Jerome's Furniture

Check out the incredible speaker line-up to see who will be joining Scott.

Download The Latest Agenda

Web Design & Merchandising Summit

Monday, May 2nd, 2016


09:25 Keynote Panel Discussion: Evaluating The Trade-Offs Of Responsive vs. Adaptive: Selecting The Best Approach For Your Business

Consumer expectations are so high these days- if they use one device to interact with your brand, they demand (not even expect) the same experience on another. Take an in-depth look at different design approaches to ensure you are crafting digital experiences that exceed your customer’s expectations. Weight the pros and cons of responsive vs. adaptive as our panelists reveal their strategies.

Did you go native? A hybrid version? Did you go mobile web?
Why did you decide to go this route? What factors should be considered?
When should someone be considering making this change?
Are you using responsive or adaptive design?
How do you evolve a non-responsive site to a responsive site? What was your journey?
What pitfalls should be avoided with either strategy? What were your lessons learned?