Ryan Linders

Ryan Linders is the Vice President of CRM & Loyalty for Sally Beauty Supply.  His team drives the strategy and operations of the loyalty program as well as planning and executing personalization, engagement, and relevant content to customers through all digital and traditional media.  Prior to joining Sally Beauty, Ryan was the Director of Loyalty Strategy & CRM at JCPenney. In this role, his team was responsible for the company’s multi-tender and credit card rewards program, consisting of 25 million active customer base . Ryan led a team focused on driving strategies, marketing integration, technical program execution and retention of JCPenny’s most loyal customers.

Ryan has 13 years of loyalty and customer marketing experience in the retail and restaurant industries. At Pier 1 imports, he re-launched and built strategies supporting the company’s credit card rewards program and direct marketing integration for print, email, website, SMS and social media. In his previous role at Chuck E. Cheese’s, he created and developed the Chuck E-Club loyalty program and school fundraising programs and lead the re-invention of the birthday party experience for the company.  Ryan holds a BBA in marketing from Oklahoma Baptist University and an MBA in marketing from the University of Dallas.