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Roy Steves

Chief Marketing Officer
PoolSupplyWorld

Roy Steves has a background as a programmer, and uses those technical talents to lead an automation-focused marketing team at PoolSupplyWorld. During his tenure, PoolSupplyWorld has developed successful in-house PPC, social, email, affiliate, and CSE programs--which combined, earned hundreds of thousands of new customers, and more than doubled revenue.

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Check out the incredible speaker line-up to see who will be joining Roy.

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Main Day Two : Innovate, Transform Or Disrupt – Change The Retail Game

Saturday, July 2nd, 2016

12:35 Attribution Kick-Off Panel Discussion: Getting A Handle On Attribution: Identifying Your Acquisition Costs, Revenue Drivers

Retailers are finally at the point where viable models exist to manage your campaigns, and our panelists walk through strategies to use data to make informed decisions for the future, and track cross-channel programs efficiently. Wondering how to get your attribution program off the ground with a starting start? This session is for you.

• How are you successfully attributing clicks? What models are you using, and why?

• Who is attributing your database?

• Is it first click, last click? A combo of those?

• Do you count middle clicks?

• How do you track it? Report it?

• How can you make the information actionable?

• How do you take the information to your third party vendors to help negotiate revenue
share?

• What decision making are you leveraging based upon having attribution information to drive
your digital engagement strategies?

• How are these decisions made based on channel activity?

14:30 Predictive Analytics Panel Discussion: Utilizing Predictive Analytics To Personalize The Web Experience

The interplay between analytics and personalization is key to helping to enhance the customer experience. Our panelists examine predictive analytics and data that has helped them to shape customer experiences of the future. They tackle questions such as:

• What type of predictive analytics are you using?

• What are the key metrics you are using?

• And what metric has driven growth?

• Have you done any real-time predictive analytics on your site?

• What went wrong/pitfalls to avoid? What drawbacks happened in the process of using predictive?