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Nicole Haase

Senior Director of Merchandising
ModCloth

Nicole Haase is the Senior Director of Merchandising at Modcloth, a San Francisco-based online retailer known for its innovative shopping experience, unique apparel and decor, and wide range of styles from independent designers. Her diverse range of experience spans from over 12 years of merchandising holding positions at Gap Inc. Williams-Sonoma, Inc, and most recently
Hot Topic.

In her role, Nicole is responsible for the merchandising efforts for both apparel and non-apparel lines as well as our growing ModCloth private label assortment. She has a proven record of driving business results and she's brought that same A-game to ModCloth, one of Fast Company's Most Innovative Companies 2013.

Follow Nicole @ModCloth

Check out the incredible speaker line-up to see who will be joining Nicole.

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Web Design & Merchandising Summit

Monday, May 2nd, 2016

14:30 How Modcloth Is Tackling Fit

With the online retail industry seeing 50% of return rates attributed to fit, ModCloth is tackling fit satisfaction head on. ModCloth has always been a brand that’s led by their customers. They listen very closely and in return, have provided platforms for her to have a voice and to be a part of our company. Their engaging crowdsourcing programs have not only built brand loyalty, but can suggest product based on her measurements and help their community find products that she not only loves but that flatter her body. 78% of all ModCloth products have reviews, and 58.5% have customer measurements.

Gathering data from these programs allows their lean, responsive supply chain to act quick and constantly improve upon the assortment and the fit details they are providing.

• How to use and interpret data gathered through crowdsourcing features to gain an
understanding of the size and quantity of products to carry

• Leveraging consumer insights to understand what fit means to her and how she shops with
her measurements in mind to drive sales and profitability

• Sharing their approach to perfecting fit by constantly learning from and partnering with our
key vendors to put the best assortment forward