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Mitch Spolan

EVP Marketing Services
Chegg

Mitch Spolan serves as the Executive Vice President of Marketing Services at Chegg. In his role, Mitch leads multiple divisions that work directly with college and university admissions offices, Fortune 500 companies and their agencies, and students favorite local merchants around college campuses. Mitch has more than 17 years of interactive media experience and leadership in roles at LivingSocial and Yahoo!. Most recently, Mitch served as the EVP, Global Retail at LivingSocial, where he led the National Sales organization, and developed and launched LivingSocial Stampede™, LivingSocial Amplifier™, and LivingSocial Coupons to effectively connect consumers directly with clients. Prior to LivingSocial, Mitch spent over 12 years at Yahoo!, and served as Vice President of North American Field Sales where he was responsible for all Fortune 500 advertising revenue for North America. Mitch began his career as an Architect after graduating from the University of Florida with both a Bachelors degree in Design (1993) and a Masters in Architecture specializing in Architectural Acoustics (1995).

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Main Day Two : Innovate, Transform Or Disrupt – Change The Retail Game

Saturday, July 2nd, 2016

09:00 Retail Innovation And Disruption Keynote Panel Discussion: Framing The Digital Organization Of The Future

Part of eTail’s mission is to showcase fresh and new companies that are game changers; i.e. retail disruptors. This panel presents transformative high-growth companies that have amazing stories to share, including how and why they’ve achieved success, a break down of their business models, and how they are competing despite operating in a commodity driven environment. Nastygal is an online fashion retail empire that began as an eBay vintage store, and transitioned into a $240 million company in just seven years. Chegg has been highly disruptive in the online retail eduation space, Zulily took advantage of the flash sales model and uses data, personalization, mobile and urgency to help drive sales (and they’ve even driven some of their competitor out of business). Buying a custom suit online was an entirely new concept when Indochino launched in 2007, but the company has experienced rapid growth both domestically and internationally since then, and is now opening an offline presence. Want to see the next set of companies shaping the face of retail? Attend this opening keynote session. They’ll explain:

• What has enabled you to have the success that you’ve had to date/growth to date?

• What areas did you approach differently as you grew (channels, strategies, etc.) – what were
you able to approach differently and reinvent vs. looking at in more traditional ways?

• What shifts and changes in consumer behavior are you tapping into in order to continue your
growth trajectory?

• How are you thinking about technology in terms of opportunities for your business?