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Mark Friedler

Senior Director
Oracle Marketing Cloud

Mark is a Senior Director at Oracle Marketing Cloud where he focused on vertical industries of retail, travel, publishing and CPG. He is a digital marketing and business development leader, online media executive and entrepreneur.

He was most recently VP Business Development and Marketing at social data SaaS provider, Cubeyou. Previously he was Chief Strategy Officer at Admonsters, a leader in strategic insights on the future of digital media and advertising technology. He has founded, grown and sold several Internet companies including B2B content network IndustryGamers, GameDaily.com, one of world’s largest video games sites and ad networks that was acquired by TimeWarner AOL in 2006. Previously, he founded Gigex, the leading download service for game and software demos and Internet content delivery leader VCast, Inc. He served as VP Business Development for B2B Internet consulting company, Reach Networks, that was part of a Nasdaq IPO. He was President at Worlds and Games LLC, a digital marketing consultancy focused on advertising, games, mobile, SaaS services.

He spent 6 years in Europe where he was Managing Director of Teleworld Sweden, a division of Philips Media, that operated voice response and interactive TV services with MTV. Mark’s first business introduced chocolate chip cookies to Sweden with its first chain of cookie stores.

Mark is a frequently invited speaker to leading marketing, business and technology conferences including AdTech, CES, Digital Hollywood, Digital Media Wire, Digiday, Enterpreneurs’ Organization, Game Developers Conference, E3, IMedia, Industry Insights Brand Summit, MobileBeat, OMMA, SIIA, VentureBeat.

Check out the incredible speaker line-up to see who will be joining Mark.

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Main Day Two : Innovate, Transform Or Disrupt – Change The Retail Game

Saturday, July 2nd, 2016

12:35 Multi-Screen Kick-Off Panel Discussion: Developing Optimal Multi-Screen Experiences For Your Customers Today And Tomorrow

Customer experience optimization has always been a challenge in retail, now compounded by the multitude of devices available to consumers. Looking at retailers big and small, as well as media organizations, this panel dives into maintaining the best possible experience for your customers from a cross-device standpoint. Bring your multi-screen challenges to this session, and get immediate answers.

•How is consumer shopping behavior impacted by the multitude of device options? How do
you deliver an experience that doesn’t feel disjointed as consumers move across devices
(shared bag, etc.)? What is the first step in the process?

•What types of metrics are you using to measure the effectiveness of your strategies? Have
you needed to adjust any of your previous metrics, or think about them differently?

•What is the device mix realistically going to look like in the future for consumers? Are
phones going to be used as access points to other screens (TV, etc.)?

•Are consumers moving away from desktops? Can enough purchases get completed on a
tablet or mobile device to assume that consumers are moving further away from using
desktops?

•What tools and technology are available to support virtualizing software to enable this
behavior? Is the technology landscape becoming more virtualized?

•What impact is going to have your multi-device strategies moving forward?