Mark Friedler, Senior Director at Oracle Marketing Cloud
Oracle Marketing Cloud Logo

Mark Friedler


Senior Director
Oracle Marketing Cloud

Check out the incredible speaker line-up to see who will be joining Mark.

Download The Latest Agenda

Main Day Two : Innovate, Transform Or Disrupt – Change The Retail Game

Saturday, July 2nd, 2016


12:35 Multi-Screen Kick-Off Panel Discussion: Developing Optimal Multi-Screen Experiences For Your Customers Today And Tomorrow

Customer experience optimization has always been a challenge in retail, now compounded by the multitude of devices available to consumers. Looking at retailers big and small, as well as media organizations, this panel dives into maintaining the best possible experience for your customers from a cross-device standpoint. Bring your multi-screen challenges to this session, and get immediate answers.

How is consumer shopping behavior impacted by the multitude of device options? How do
you deliver an experience that doesn’t feel disjointed as consumers move across devices
(shared bag, etc.)? What is the first step in the process?
What types of metrics are you using to measure the effectiveness of your strategies? Have
you needed to adjust any of your previous metrics, or think about them differently?
What is the device mix realistically going to look like in the future for consumers? Are
phones going to be used as access points to other screens (TV, etc.)?
Are consumers moving away from desktops? Can enough purchases get completed on a
tablet or mobile device to assume that consumers are moving further away from using
desktops?
What tools and technology are available to support virtualizing software to enable this
behavior? Is the technology landscape becoming more virtualized?
What impact is going to have your multi-device strategies moving forward?