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Marcia Oakes

Sr. Online Marketing Manager
Calendars.com

Marcia directs the email marketing channel for Calendars.com, an Internet Retailer Top 500 site and the largest online calendar retailer. Marcia has 15 years of marketing experience, including 11 years in B2C marketing and six years managing email and loyalty programs. Prior to moving into the e-commerce arena with Calendars.com, she directed marketing efforts for several restaurant concepts and also has experience in media planning and advertising sales.

Follow Marcia @Calendars

Check out the incredible speaker line-up to see who will be joining Marcia.

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Email Optimization Summit: Content, Design, Mobile, & CRM

Monday, May 2nd, 2016

14:30 Using Content to Build Your Brand, Engage Subscribers And Increase Revenues

For ecommerce retailers, it’s easy to become locked into “Buy Now!” promotional campaigns. It can be difficult to deviate from sales-focused messages when year-over-year revenue metrics are at stake. Additionally, though we’ve all heard content marketing is important for engagement, email marketers can struggle with what this means for their brand and how to incorporate it into their messaging mix without jeopardizing their promotional campaigns. In this case study session from Calendars.com, you’ll learn how a seasonal retailer tackled the challenge of engaging its subscribers year-round with brand-enhancing content marketing, all without compromising the success of its traditional promotional campaigns. The case study is about their “Flip Day” email newsletter, which won the “Connect and Integrate” award at the 2014 MarketingSherpa Email Summit. Learn how a seasonal e-retailer tackled the challenge of engaging subscribers year-round with brand and loyalty enhancing content marketing.

•How to ensure your design, content and “voice” work together to positively reinforce your brand

•Managing expectations for the executive team

•Monitor your metrics and adjust strategy as needed