Marc Schweid, Director of  Marketing Ecommerce at Orchard Brands
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Marc Schweid


Director of Marketing Ecommerce
Orchard Brands

Check out the incredible speaker line-up to see who will be joining Marc.

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Email Optimization Summit: Content, Design, Mobile, & CRM

Monday, May 2nd, 2016


09:20 Email Marketing Keynote Panel Discussion: Take Your Email Marketing To Next Level With New Approaches (Here’s How)

Email remains one of the most cost effective acquisition and retention tools available to marketers, but it is changing rapidly. Gmail has changed its inbox significantly over the course of the last several months. Stay on the cutting edge of the evolution of email after this kick-off interactive panel.

What have you found to be effective in your email campaign? What is your strategy?
How do you best execute your email creative?
In terms of changes in HTML5, what’s coming that you should be leveraging (embedded videos in email, etc.)?
Trigger emails – what are the most important customer actions or inactions where you should use triggered emails?

11:50 Content Keynote Panel Discussion: Using Content To Engage Customers And Get Them Excited About Opening Your Email

With a passion for online marketing, our panelists are responsible for driving the digital strategy at a range of organizations, many of which managing multiple brands. Suffice to say, that is a lot of content to manage. They’ll review content strategies such as instructional content, blogs, how-to content and myriad ways to develop intriguing and engagement content that increases open rates and guarantees deliverability.

Delivering content to the customer rather than just selling through email as the inbox becomes
increasingly important
Engaging a prospect even if they aren’t poised to purchase on a particular day
Developing an accurate content schedule for non-sales emails
Working through potential internal resource challenges around email scheduling
Leveraging social media and customer education as content examples (customer quotes, styling tips, a review of the merchandising process, etc.)
Introducing Blog content into your email program
Getting through the inbox “clutter” and getting your customers to open your emails