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Marc Schweid

Director of Marketing Ecommerce
Orchard Brands

As the Director of Marketing Ecommerce at Orchard Brands, Marc is responsible for the strategy, planning, creation, and analysis of the email marketing and automated trigger programs, as well as the program management of Display, Affiliates, and other digital touch points. In a central role across the 14 different brands, Marc is able to leverage the knowledge and learnings from one brand across the others.

Previously at Ascena Retail Group, Marc lead the strategy and program growth for Lane Bryant & Catherins in Email, Affiliate, and Display channels as well as drove new vendor relations. Lane Bryant was awarded the 2014 eTail West Best-in-Class Email Marketing Program.

Marc’s 15+ years of proven leadership and hands-on expertise in multi-channel direct marketing, audience development, and new business program development has led to him being an oft requested speaker at such events as MarketingProfs’ Digital Marketing World conference, Etail, and multiple times at Responsys Interact. His prior experience includes a stint at a publisher managing the cross/upsell and new customer acquisition. He has over a decade of experience as a List Broker/Manager in direct mail, digital planning and circulation for multichannel retailers.

Marc holds a BS in Business Marketing from Indiana University-Bloomington, Kelley School of Business.

Check out the incredible speaker line-up to see who will be joining Marc.

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Email Optimization Summit: Content, Design, Mobile, & CRM

Monday, May 2nd, 2016

09:20 Email Marketing Keynote Panel Discussion: Take Your Email Marketing To Next Level With New Approaches (Here’s How)

Email remains one of the most cost effective acquisition and retention tools available to marketers, but it is changing rapidly. Gmail has changed its inbox significantly over the course of the last several months. Stay on the cutting edge of the evolution of email after this kick-off interactive panel.

• What have you found to be effective in your email campaign? What is your strategy?

• How do you best execute your email creative?

• In terms of changes in HTML5, what’s coming that you should be leveraging (embedded videos in email, etc.)?

• Trigger emails – what are the most important customer actions or inactions where you should use triggered emails?

11:50 Content Keynote Panel Discussion: Using Content To Engage Customers And Get Them Excited About Opening Your Email

With a passion for online marketing, our panelists are responsible for driving the digital strategy at a range of organizations, many of which managing multiple brands. Suffice to say, that is a lot of content to manage. They’ll review content strategies such as instructional content, blogs, how-to content and myriad ways to develop intriguing and engagement content that increases open rates and guarantees deliverability.

• Delivering content to the customer rather than just selling through email as the inbox becomes
increasingly important

• Engaging a prospect even if they aren’t poised to purchase on a particular day

• Developing an accurate content schedule for non-sales emails

• Working through potential internal resource challenges around email scheduling

• Leveraging social media and customer education as content examples (customer quotes, styling tips, a review of the merchandising process, etc.)

• Introducing Blog content into your email program

• Getting through the inbox “clutter” and getting your customers to open your emails