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Kelley Mitchell Price

Director Digital Experience & Design
IHG

Kelley Mitchell Price is a recognized digital experience expert, working with major brands and non-profit organizations to improve their businesses through design. Kelley helps brands realize the business value of strategic experience design by harmonizing marketing strategies with the design of products, service and content. Kelley’s unique point-of-view combines powerful digital marketing techniques with innovative creative strategy and design to create experiences that make an impact, lift KPIs, build brands, and grow revenue.

Kelley currently leads the global Digital Experience & Design team for IHG, running the in-house creative agency for brands such as Holiday Inn, Intercontinental Hotels & Resorts and Hotel Indigo. She also teaches the class on experience design at The Creative Circus. Prior to IHG, Kelley held senior digital strategy and creative positions at the American Cancer Society, IQ Agency, Tribal DDB, and UPS.

Follow Kelley @experimitchell

Check out the incredible speaker line-up to see who will be joining Kelley Mitchell.

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Web Design & Merchandising Summit

Monday, May 2nd, 2016

12:35 Keynote: Let’s Hold Hands: Branded Conversion

Managing a brand experience across channels for one brand is a challenge - now multiple that by twelve! Dig into this challenge with Kelley and find out how IHG approaches branded online conversion through a combination of content, brand service design and usability.

Brand experience design and conversion optimization require continuous care and imagination - real value is created when making the sale also makes the customer happy. Kelley will talk about her philosophy of branded conversion, how IHG’s global digital team approaches design and how love - customer love, that is - really does conquer all.