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Katja Schurtenberger

Director of Strategy, Planning, and Operations - HP Shopping
Hewlett-Packard Company

Katja Schurtenberger runs Strategy, Planning, and Operations for HP Shopping. Katja joined HP from Apple, where she served as Product Lead, Innovation Labs at the Apple Online Store, where she explored future eCommerce trends, translated these into a vision, and created prototypes at the intersection of product, technology, and user experience. Prior to Apple, Katja helped various key accounts determine and implement winning online strategies at Google. Earlier experiences include management consulting at BCG and project management in sports marketing.

Katja graduated with an MBA from MIT Sloan School of Management and a B.A. in business administration, economics, and law from University of St. Gallen. She speaks five languages. Originally Swiss, Katja is based in the Bay Area in Palo Alto, California.

Check out the incredible speaker line-up to see who will be joining Katja.

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Main Day Two : Innovate, Transform Or Disrupt – Change The Retail Game

Saturday, July 2nd, 2016

12:35 User Experience Kick-Off Panel Discussion: Having A True User Experience Lens: Putting Your Customer First

Customer centricity is a core tenant to any success retail enterprise. Each of our panelists has a unique vision for their customers, and will describe how they are optimizing the customer experience pathway They will provide a practical guide around what they are working on to exceed customer expectations, as well as pitfalls they’ve avoided. Gather answers to questions in these areas:

• Integrating thinking about the customer from a user experience

• perspective first as an entire organization

• Focusing heavily on organizational best practices as your business channels mature

• Embedding user experience improvements into all cross-channel projects