Jonathan Isernhagen

Jonathan is the Director of Analytics and Insights for the Wyndham Hotels Group.  His team provides guidance for the CMO, his eCommerce organization and Wyndham Hotels as a whole.

After graduating from Kellogg with an MBA in Decision Sciences, Marketing, Finance and Strategy, Jonathan was hired by Sabre to release its first cruise booking tool and the cruise industry’s first API.  He then grew Sabre’s travel agency web booking engine group into a multi-million-dollar profit center.  

Travelocity hired him as Manager of Analytics for the Air line of business, where his team used site metrics to identify and correct user experience problems.  He then managed Travelocity’s A/B testing group, automating the testing process and quadrupling test throughput, resulting in $13M in incremental profits.  He then became its Director of Marketing Analysis, implementing ROI-based  channel spend monitoring and chairing the weekly Channel & LOB meetings in which Travelocity’s $100 million marketing budget was allocated and its tactics were tuned.

His current areas of focus include marketing channel attribution, social media data mining and the use of consumer data to improve personalization and retargeting.