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Joe Colopy

Founder & CEO
Bronto Software

As Founder and CEO of Bronto Software, Joe Colopy leads the company’s efforts to provide commerce marketing solutions to over 1400 clients worldwide, including Adidas, Timex and Samsonite. Bronto is the #1 ranked email provider to the Internet Retailer 1000 and helps retailers and other commerce-focused companies to drive revenue through a variety of digital strategies, each at the leading edge of omni-channel interaction and customer engagement.

Bronto is a global company of over 240 people, headquartered in Durham, North Carolina with offices in New York, London and Sydney. Its marketing automation platform for commerce is a high-performance, full-service offering with scalable technology that integrates with key e-commerce platforms such as Demandware and Magento, among others.

Bronto is a nine-time Stevie Award finalist for Best Customer Service Department and a CODIE Finalist for Best Marketing Software in 2011 and 2012 and Best Marketing Automation Solution in 2014.

Check out the incredible speaker line-up to see who will be joining Joe.

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Main Day Two : Innovate, Transform Or Disrupt – Change The Retail Game

Saturday, July 2nd, 2016

13:05 The Commerce Marketing Playbook: Helping You Light Up The Revenue Scoreboard

It’s a competitive field out there, with retailers going head-to-head for increasingly sophisticated and educated consumers. Do you have a winning approach to commerce marketing? Just as a football team has go-to plays for every situation from first-and-goal to third-and-long, you need to be prepared for the many ways you can now interact with shoppers in an omnichannel world.
You need a commerce marketing playbook.

In this session, Bronto founder and CEO Joe Colopy will talk about how to confidently tackle your commerce marketing plans and will highlight some of the ways you can take your new ideas from the practice field into the marketplace to ensure championship-level commerce marketing. Attendees will walk away with:

• An understanding of the tools and technologies available for successful commerce marketing
• The ability to identify gaps and opportunities in your commerce landscape
• Specific examples of how to quantify your results