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Jeff Hawley

Director Customer Experience Group
Yamaha Corporation of America

Jeff Hawley is Director of the Customer Experience Group for the Yamaha Corporation of America. In his role he leads overarching marketing and customer experience initiatives online, in print and within social media to Yamaha dealers, partners and customers. Jeff is a certified and credentialed Information Privacy Professional (CIPP/US). He is an active member of the Association of National Advertisers (ANA), Customer Experience Professionals Association (CXPA), International Association of Privacy Professionals (IAPP), NAMM Technology Committee and the Salesforce.com Social Advisory Board.

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Main Day Two : Innovate, Transform Or Disrupt – Change The Retail Game

Saturday, July 2nd, 2016

15:30 Controlling, Collecting And Managing Customer Data To Add Flexibility To Your Business

Privacy. Made famous as the 2013 Dictionary.com Word of The Year and infamous with the Snowden fallout and parade of recent high-level data breaches. Find out how to apply a few basic guidelines to keep your customer data acquisition efforts driving business results while keeping you out of the latest privacy-related headlines.

•Learn how Yamaha was able to increase transparency, simplify user choice and design a scalable framework for managing privacy in a large organization — while increasing customer acquisition rates.

•PII, COPPA, CalOPPA, FTC, OMG! Gain high-level awareness of the top issues, regulatory players and elements to consider in approaching privacy for your business.

•Get an overview of US and EU guidance on future-proofing your privacy approach.

•Pick up a few tips on how to connect IT, Marketing and Legal to design and drive a successful and holistic approach to customer privacy.