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Howard Blumenthal

Director of Platform Solutions - eBusiness
Advance Auto Parts

Howard Blumenthal is currently Director of Platform Solutions for eBusiness at Advance Auto Parts. Howard joined Advance in April, 2009 as a founding member of the eBusiness team and within 6 months launched Advance's first B2C site and Customer Care center. Advance's first B2B site followed two months later. Today, the Platform Solutions team continues to drive the Omnichannel Roadmap for the organization, including the integration of mobile and social strategies into all areas of the organization. Prior to joining Advance, Howard held senior marketing and development roles at Shop.com, Pfaltzgraff Dinnerware, The Franklin Mint and the Danbury Mint.

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Main Day Two : Innovate, Transform Or Disrupt – Change The Retail Game

Saturday, July 2nd, 2016

15:00 Customer Experience Panel Discussion: A Transformation Of Cross-Channel Customer Experiences

This panel focuses on how to both internally and via customer-facing channels, transform your customer experiences to increase sales. Whether you own the cross-channel customer experience or a portion of that experience, this session is vital to your success.

• What is your customer experience pathway? Across channels?

• Has your customer experience pathway changed due to mobile and tablets?

• Which channels are you developing more heavily versus others, and why?

• How are you providing a differentiated customer experience?