Graeme Grant, VP, Predictive Intelligence at Demandware
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Graeme Grant


VP, Predictive Intelligence
Demandware

Check out the incredible speaker line-up to see who will be joining Graeme.

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Main Day Two : Innovate, Transform Or Disrupt – Change The Retail Game

Saturday, July 2nd, 2016


09:35 Keynote: Innovations in Personalization: Improving Customer Experiences Through Data-Driven Messages

In the ever-evolving retail landscape, personalization has taken hold as a key strategy to meet growing customer expectations and provide unparalleled shopping experiences across channels. For Staples, an industry-leading retailer and ecommerce site, this was a driving factor for implementing the technology necessary to deliver relevant, tailored messages to every customer at any interaction. In this session, Staples and CQuotient will review how the retailer revolutionized its weekly, digital circular email feature through omnichannel data and predictive analytics, and how other retailers can implement similar initiatives to improve their results.