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Frank Dalton

Senior User Experience Strategist
Perficient

Frank Dalton is the Senior User Experience Strategist for Zeon Solutions. He is an accomplished user experience architect and creative leader with over 12 years of experience in delivering award winning digital experiences for clients. Frank has either lead or played a pivotal role in user experience and visual design projects with the American Red Cross, Anheuser Busch, Manpower, Miller Brewing Company, Panera Bread, Sears and other large Fortune 500 companies. Frank has been honored and recognized for his user experience expertise and collaborative team leader style from The One Show, Effie, Communication Arts, AdWeek, Milwaukee 99 Show, Webby and Sites of the Day.

Frank’s background has been forged in humanizing interactive experience and user centered design approaches. His areas of expertise include: User Experience Architecture, Creative Direction, Social Media Design & Analysis,Integrated Strategy Development, Rich Internet Applications Prototyping, Project Coordination and Facilitator of Requirements Gathering.

Check out the incredible speaker line-up to see who will be joining Frank.

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Web Design & Merchandising Summit

Monday, May 2nd, 2016

09:25 Keynote Panel Discussion: Evaluating The Trade-Offs Of Responsive vs. Adaptive: Selecting The Best Approach For Your Business

Consumer expectations are so high these days- if they use one device to interact with your brand, they demand (not even expect) the same experience on another. Take an in-depth look at different design approaches to ensure you are crafting digital experiences that exceed your customer’s expectations. Weight the pros and cons of responsive vs. adaptive as our panelists reveal their strategies.

• Did you go native? A hybrid version? Did you go mobile web?

• Why did you decide to go this route? What factors should be considered?

• When should someone be considering making this change?

• Are you using responsive or adaptive design?

• How do you evolve a non-responsive site to a responsive site? What was your journey?

• What pitfalls should be avoided with either strategy? What were your lessons learned?