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Evan Schwartz

CEO & Founder
ActionX

Evan Schwartz is the CEO and founder of ActionX, the leader in mobile app and cross-screen retargeting. Prior to founding ActionX, Evan was the CEO and co-founder of Thumbplay where he acquired more than 5 million mobile customers for the mobile entertainment service and sold the business to Clear Channel in 2011. Evan was SVP of Online for Columbia House and part of the start-up team at the pioneering ecommerce site CDnow. Evan graduated from the University of Pennsylvania. He lives in Brooklyn with his wife and two children.

Check out the incredible speaker line-up to see who will be joining Evan.

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Main Day Two : Innovate, Transform Or Disrupt – Change The Retail Game

Saturday, July 2nd, 2016

14:30 App Panel Discussion: Weighing The Importance Of An App Within Your Mobile Strategy: Pros and Cons, Do’s and Don’ts

This interactive panel delves app strategies across gaming, consumer electronics and sporting goods. Given the investment and resource level required to maintain an app, it’s important to understand all of the pros and cons. Whether you’ve closely tied your rewards program to your app like Gamestop, or helping customers discover products similar to Cabela’s, our mobile leaders present their app program, focusing on obtaining an ROI and differentiating their brand experience.

• How are you driving downloads of your app?

• How are you weighing the importance of having an app vs. an m.site?

• Did you build an app in-house or outsource?

• How is the competition around app installation impacting your strategy?

• What is the utility of your app? How are you increasing time spent on your app?

• What advantages can apps offer considering you are working within a mobile environment?
What have you taken advantage of?