Doug Heise, Global Product Marketing Director at CoreMedia
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Doug Heise


Global Product Marketing Director
CoreMedia

Check out the incredible speaker line-up to see who will be joining Doug.

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Email Optimization Summit: Content, Design, Mobile, & CRM

Monday, May 2nd, 2016


11:50 Content Keynote Panel Discussion: Using Content To Engage Customers And Get Them Excited About Opening Your Email

With a passion for online marketing, our panelists are responsible for driving the digital strategy at a range of organizations, many of which managing multiple brands. Suffice to say, that is a lot of content to manage. They’ll review content strategies such as instructional content, blogs, how-to content and myriad ways to develop intriguing and engagement content that increases open rates and guarantees deliverability.

Delivering content to the customer rather than just selling through email as the inbox becomes
increasingly important
Engaging a prospect even if they aren’t poised to purchase on a particular day
Developing an accurate content schedule for non-sales emails
Working through potential internal resource challenges around email scheduling
Leveraging social media and customer education as content examples (customer quotes, styling tips, a review of the merchandising process, etc.)
Introducing Blog content into your email program
Getting through the inbox “clutter” and getting your customers to open your emails