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Doug Heise

Global Product Marketing Director
CoreMedia

Doug is the Global Product Marketing Director for CoreMedia and has over 18 years of experience as a digital media strategist and marketing specialist. He began his career as a Senior Analyst with The Content Group, a San Francisco-based consulting and professional services firm that was one of the first companies to focus exclusively on the field of digital media management. Doug has also worked as Head of Strategy for BBC Technology’s North American digital media team and led product marketing efforts for Hewlett-Packard’s Digital Media Platform. As an independent consultant, he has worked for a range of Fortune 100 companies including Visa, Microsoft, and Cisco. Doug holds a Bachelor of Arts from Stanford University and a Master of Philosophy from the University of Glasgow in Scotland.

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Email Optimization Summit: Content, Design, Mobile, & CRM

Monday, May 2nd, 2016

11:50 Content Keynote Panel Discussion: Using Content To Engage Customers And Get Them Excited About Opening Your Email

With a passion for online marketing, our panelists are responsible for driving the digital strategy at a range of organizations, many of which managing multiple brands. Suffice to say, that is a lot of content to manage. They’ll review content strategies such as instructional content, blogs, how-to content and myriad ways to develop intriguing and engagement content that increases open rates and guarantees deliverability.

• Delivering content to the customer rather than just selling through email as the inbox becomes
increasingly important

• Engaging a prospect even if they aren’t poised to purchase on a particular day

• Developing an accurate content schedule for non-sales emails

• Working through potential internal resource challenges around email scheduling

• Leveraging social media and customer education as content examples (customer quotes, styling tips, a review of the merchandising process, etc.)

• Introducing Blog content into your email program

• Getting through the inbox “clutter” and getting your customers to open your emails