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Cindy Go

Senior Manager Personalization
Staples

Cindy Go is a Senior Manager at Staples, responsible for testing and implementing various personalization approaches in marketing vehicles. She has been with Staples more for than seven years, previously working on Retail Marketing, Corporate Integration, and most recently, Staples.com. Prior to Staples, Cindy worked for McKinsey and Company as a consultant in its Southeast Asian office with focus on the retail practice . She has a Master’s Degree in Business Administration from Columbia University and a Bachelor of Science in Business Management from Ateneo de Manila University.

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Main Day Two : Innovate, Transform Or Disrupt – Change The Retail Game

Saturday, July 2nd, 2016

09:35 Keynote: Innovations in Personalization: Improving Customer Experiences Through Data-Driven Messages

In the ever-evolving retail landscape, personalization has taken hold as a key strategy to meet growing customer expectations and provide unparalleled shopping experiences across channels. For Staples, an industry-leading retailer and ecommerce site, this was a driving factor for implementing the technology necessary to deliver relevant, tailored messages to every customer at any interaction. In this session, Staples and CQuotient will review how the retailer revolutionized its weekly, digital circular email feature through omnichannel data and predictive analytics, and how other retailers can implement similar initiatives to improve their results.