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Cassie Coletti

Director eCommerce & Digital
Lacoste

Cassie Colletti is an experienced leader in the eCommerce and digital arena. Currently as Director of Ecommerce for LACOSTE North America, Colletti brings a compilation of 15 years of retail, marketing, merchandising, and eCommerce experience to her role. Built on its genuine sporting roots, the brand offers a unique and original universe through a wide range of products for men, women and children. Prior to LACOSTE, Colletti spent 4 years at XO Group Inc; leading their eCommerce business across multiple brands. Colletti spent 10 years at Bloomingdales from store line, catalog, to online. She worked closely with the executive team and led the charge to bring both the Men's and Kid's businesses to Bloomingdales.com from its inception to execution.

Colletti received her BA from Wesleyan University.

Follow Cassie @cassiecolletti

Check out the incredible speaker line-up to see who will be joining Cassie.

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Email Optimization Summit: Content, Design, Mobile, & CRM

Monday, May 2nd, 2016

11:50 Content Keynote Panel Discussion: Using Content To Engage Customers And Get Them Excited About Opening Your Email

With a passion for online marketing, our panelists are responsible for driving the digital strategy at a range of organizations, many of which managing multiple brands. Suffice to say, that is a lot of content to manage. They’ll review content strategies such as instructional content, blogs, how-to content and myriad ways to develop intriguing and engagement content that increases open rates and guarantees deliverability.

• Delivering content to the customer rather than just selling through email as the inbox becomes
increasingly important

• Engaging a prospect even if they aren’t poised to purchase on a particular day

• Developing an accurate content schedule for non-sales emails

• Working through potential internal resource challenges around email scheduling

• Leveraging social media and customer education as content examples (customer quotes, styling tips, a review of the merchandising process, etc.)

• Introducing Blog content into your email program

• Getting through the inbox “clutter” and getting your customers to open your emails