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Beth Monda

VP Marketing, Ecommerce
BCBG Max Azria Group, LLC

Beth has over 10 years of progressive Marketing Management experience at globally-known brands BCBGMaxAzria, Lucky Brand Jeans and Coach. At BCBGMaxAzria, Beth leads the eCommerce marketing efforts across all three of the company's brands, driving revenue, fueling new customer growth, and maximizing the lifetime value of all customers. While at Lucky Brand Jeans she was responsible for the digital marketing strategy, direct mail and email programs, and the omnichannel customer database to drive traffic and sales across the eCommerce, retail and outlet channels. Prior to Lucky Brand, Beth led Coach's clienteling initiatives, in-store engagement strategies, and loyalty programs for full price and outlet stores. She has a MBA from the Leonard N. Stern School of Business at NYU and a B.A from Middlebury College.

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Main Day Two : Innovate, Transform Or Disrupt – Change The Retail Game

Saturday, July 2nd, 2016

13:05 Marketing Is Not Just About Your End Customer

For the most part of the last decade, marketers have been using various types of technology to achieve the holy grail of personalization on web, email and now mobile. Yet, despite the fact that we all understand the end game of personalization, executing some of these programs have been plagued by complex integrations, lack of flexibility and promises that are never quite realized in a live deployment. In this talk, we’ll cover a radically simple approach to achieving automated email personalization that puts control of sophisticated marketing technology, back into the marketer’s hands. Marketing software is not just about your end customer, it’s more importantly about you, the marketer.