Beth Monda, VP Marketing, Ecommerce at BCBG Max Azria Group, LLC
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Beth Monda


VP Marketing, Ecommerce
BCBG Max Azria Group, LLC

Check out the incredible speaker line-up to see who will be joining Beth.

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Main Day Two : Innovate, Transform Or Disrupt – Change The Retail Game

Saturday, July 2nd, 2016


13:05 Marketing Is Not Just About Your End Customer

For the most part of the last decade, marketers have been using various types of technology to achieve the holy grail of personalization on web, email and now mobile. Yet, despite the fact that we all understand the end game of personalization, executing some of these programs have been plagued by complex integrations, lack of flexibility and promises that are never quite realized in a live deployment. In this talk, we’ll cover a radically simple approach to achieving automated email personalization that puts control of sophisticated marketing technology, back into the marketer’s hands. Marketing software is not just about your end customer, it’s more importantly about you, the marketer.