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Benny Blum

VP Performance Marketing and Analytics
Sellpoints

Benny has made a career out of the creative application of logic into display and search marketing optimization systems. From product management to analysis and development, Benny has successfully organized, crafted, and analyzed performance strategies for internationally recognized brands, retailers, and service providers.

Benny understands the holistic nature of online marketing – how a true online marketing effort is the amalgamation of a series of channels working together to drive highly qualified users to the right place at the right time. In his current position at Sellpoints, Benny oversees the data science, performance marketing, and product teams to identify consumer behavior patterns and shape the Sellpoints platform into the next iteration of awesome.

Check out the incredible speaker line-up to see who will be joining Benny.

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Main Day Two : Innovate, Transform Or Disrupt – Change The Retail Game

Saturday, July 2nd, 2016

14:30 Predictive Analytics Panel Discussion: Utilizing Predictive Analytics To Personalize The Web Experience

The interplay between analytics and personalization is key to helping to enhance the customer experience. Our panelists examine predictive analytics and data that has helped them to shape customer experiences of the future. They tackle questions such as:

• What type of predictive analytics are you using?

• What are the key metrics you are using?

• And what metric has driven growth?

• Have you done any real-time predictive analytics on your site?

• What went wrong/pitfalls to avoid? What drawbacks happened in the process of using predictive?