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Benilda (Bendee) Anzures

Sr. Director Customer DB Marketing
Beachbody

At Beachbody, Bendee is responsible for lifecycle and directmarketing programs to its consumer database of fitness and supplement brandswhich include P90X®, INSANITY® and Shakeology®. She has championed bestpractices in the email channel, particularly around segmentation,personalization, testing and mobile/responsive design since joiningBeachbody. Previously she held digital and product marketingleadership roles at United Online (Juno/NetZero, Classmates, FTD) andMyCorporation.com, and brand management roles at Diamond/Emerald Nuts, Intuit(QuickBooks) and Kraft Nabisco/Mondalez (Chips Ahoy!). Bendee has an MBAfrom the Kellogg School of Management (Northwestern) and BA in Communicationsfrom UCLA, and spends as much of her time as possible traveling outside of LA.

Follow Bendee @bendeea

Check out the incredible speaker line-up to see who will be joining Benilda (Bendee).

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Email Optimization Summit: Content, Design, Mobile, & CRM

Monday, May 2nd, 2016

09:20 Email Marketing Keynote Panel Discussion: Take Your Email Marketing To Next Level With New Approaches (Here’s How)

Email remains one of the most cost effective acquisition and retention tools available to marketers, but it is changing rapidly. Gmail has changed its inbox significantly over the course of the last several months. Stay on the cutting edge of the evolution of email after this kick-off interactive panel.

• What have you found to be effective in your email campaign? What is your strategy?

• How do you best execute your email creative?

• In terms of changes in HTML5, what’s coming that you should be leveraging (embedded videos in email, etc.)?

• Trigger emails – what are the most important customer actions or inactions where you should use triggered emails?