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Art Garcia

Global Mobile Marketing Manager
Hewlett-Packard

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Main Day Two : Innovate, Transform Or Disrupt – Change The Retail Game

Saturday, July 2nd, 2016

14:30 App Panel Discussion: Weighing The Importance Of An App Within Your Mobile Strategy: Pros and Cons, Do’s and Don’ts

This interactive panel delves app strategies across gaming, consumer electronics and sporting goods. Given the investment and resource level required to maintain an app, it’s important to understand all of the pros and cons. Whether you’ve closely tied your rewards program to your app like Gamestop, or helping customers discover products similar to Cabela’s, our mobile leaders present their app program, focusing on obtaining an ROI and differentiating their brand experience.

• How are you driving downloads of your app?

• How are you weighing the importance of having an app vs. an m.site?

• Did you build an app in-house or outsource?

• How is the competition around app installation impacting your strategy?

• What is the utility of your app? How are you increasing time spent on your app?

• What advantages can apps offer considering you are working within a mobile environment?
What have you taken advantage of?